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TikTok's superstar economy – how live-streaming is turning social media into a game played for money

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The popular social media app has created a game out of soliciting donations from fans.(Reuters: Dado Ruvic)

Fans are spending thousands of dollars a month to support their favourite streamers on TikTok Live, but most of the money is going to TikTok itself.

The popular social media app has created a game out of soliciting donations from fans, and it has experts concerned about the effects on online culture and the possibility of addiction.

Guests

Holly MacAlpine — TikTok live-streamer

Aimee Karim — TikTok gifter

Dr Vasileios Stavropoulos — Associate Professor of Clinical Psychology, RMIT

Professor Patrik Wikstrom — Chief Investigator at QUT's Digital Media Research Centre

Professor Crystal Abidin — Founder of the TikTok Cultures Research Network

Credits

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